![]() ![]() It’s not as complicated or intimidating as it may first appear.īut why are the likes of Elon Musk, Oprah, Gary Vee, and Larry Kim spending their late nights mingling on the Clubhouse platform? ![]() Imagine a live podcast where you are in an audience that can actively participate. ![]() ![]() The Clubhouse app is an audio communication platform. The audio chat app has gained notoriety for its exclusivity and has quickly become unofficially known as the “chat with celebrities app.” And you may be wondering, “what is Clubhouse, and why should I care?” Early Clubhouse activations should be concurrent with press releases and promotion on the brand’s social channels.Are you on Clubhouse yet? You’ve probably been asked this a few times by now. ״Rent” a room model, where a brand can sponsor an established influencer room or club that has an existing following. Create a room for a specific topic with influencers driving their followers to listen via Clubhouse or other social platforms. Then, ensure your audience is on the app, and consider the following: Are there rooms with content that is relevant to your brand? What discussions are taking place on Clubhouse? What influencers are active in the space that could serve as a conduit to increased followers?Īt Ad Results Media, we help our clients take advantage of what Clubhouse has to offer through managed services for the following types of activation: What is the goal of leveraging Clubhouse for your brand? Is it increasing site visits, elevating your brand as experts in its category, or aligning with influencers as an implied endorsement to drive sales/orders/sign ups? While awareness/brand building can be achieved with Clubhouse, brands need to understand that any performance-related goals will need to be proven since the platform is in its infancy. To make the most out initial forays into Clubhouse, consider the following:įirst, define the goal of your activation. All ears are on you!īecause the measurement and attribution capabilities are still very nascent, Clubhouse is best for first-movers to launch, learn and gain positive earned media along the way. It enables brand spokespeople and messaging to be consumed and uninterrupted in an uncluttered space. Clubhouse is considered a top-of-the-funnel channel to-date, but it’s also an uncluttered environment that feels intimate and special. There are a number of marketing tactics that help develop the top of the marketing funnel for brands-everything from awareness-driven media choices to content integrations and earned media outreach. Partnering with influencers on Clubhouse offers a tremendous way to bolster your brand perception and diversify your current content mix. There is no doubt that brand partnerships with influencers on Instagram, TikTok and YouTube are really paying dividends for marketers, but the content doesn’t seem as fresh as the nascent Clubhouse experience. Due to this more intense listening, a brand’s message has a much greater opportunity to resonate with the consumer and enjoy higher levels of ad recall. Clubhouse is a clear demonstration of a new behavior that has really captured the time and attention of consumers.Īnd, because there is always the potential for users to actively chime into a conversation on Clubhouse, they are a far more leaned-in and focused listener than other audio channels. The pandemic has inarguably changed all of our media consumption habits and this has left marketers navigating in somewhat uncharted territory with their channel planning. This app is going to give both Facebook (averaging 17.5 hours per user per week) and YouTube (averaging 4.7 hours per week) a real run for their money.2Īctive weekly listeners are spending more time on Clubhouse than most social media platforms. Currently, the app is invitation-only and new users need to receive a referral from an existing Clubhouse member.Īs of April there were 14.2 million global downloads of the app and 10 million active weekly users.1 With 70% of the people who have downloaded the app using it weekly, the astounding rate of regular usage indicates a high degree of overall user satisfaction with the app experience and is a great predictor of continued growth.Īctive users currently spend 11 to 22 hours a week searching topics or in chat rooms listening and joining in conversations. #Clubhouse active users androidThe app was born in March 2020, made available on Apple’s App Store in September, and finally became available on Android devices as of this May. Each chat has a moderator who guides the discussion and has the ability to let someone actively speak up, or to remove disrespectful participants. Rooms are usually divided into two groups: Those people who are talking and those who are listening. Audio-only social media app where people gather in chat rooms to discuss various topics that span business, personal or cultural topics-pretty much anything. ![]()
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